Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.
Branding is a marketing strategy that involves creating a differentiated name and image often using a logo and/or tag line in order to establish a presence in the consumer’s mind and attract and keep customers. Print design is a graphic design, creative process of producing a visual communication and presentation that is performed in order to convey a specific message or messages to a targeted audience, purposely made for printing.
The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. An idea that is developed and put into action is more important than an idea that exists only as an idea.